In 1979, Tom Haggerty, a musician and recording artist, wanted to open a music section inside of Haggerty’s, the department store founded by his father Lou in 1963. Four decades later, Haggerty’s Music in Rapid City, South Dakota still stands strong.

Haggerty’s Music had two simple goals: have what musicians want, and treat them right. Word got out, business grew, and now the shop has one of the largest collections of Taylor Guitars on display (top 10 in the world), as well as Gibson, PRS, Fender, Gretsch, Luxxtone, Ibanez, and Jackson.

Haggerty’s new owner, Marcus LaVake, was first introduced to the shop in 2006, where he fell in love with and purchased a Taylor GS7. In 2012, after moving to Rapid City, Marcus became a loyal customer and friend of the Haggerty family. By 2015, he joined Tom, Dan, and Adam Haggerty as their business partner, and in 2019, Marcus bought Haggerty’s Music, 40 years after its opening.

Today, the store has transformed into an oasis in the middle of the Dakotas, winning Music Inc.’s Retail Excellence Award and recently being inducted into the South Dakota Rock and Roll Music Association Hall of Fame.


A quick 30 minutes from the world-famous Sturgis Motorcycle Rally, and a 45-minute drive from Mount Rushmore and the Badlands, definitely add Haggerty’s Music to your must-see destinations in South Dakota!